Article marketing is a form of online advertising that allows businesses to advertise or market themselves by writing short article content pieces that relate to the industry they are in. These articles are then made available for widespread online publication and distribution in the marketplace. Every one of these articles contains a byline and a biography box that allows businesses to include references to their company, website or contact information. By crafting well written content and releasing it for this type of free distribution, businesses gain the potential of significantly increasing their credibility within the industry as well as reaching out to new clients in the process.
Article marketing has been a popular means of marketing one’s company or website by professionals for nearly as long as mass print methods have been available. Article marketing is utilized in paper-print formats as well as online formats, especially by businesses that want to obtain free press space. By providing useful content to a newspaper free of charge, the business is getting its name and contact information out there. Because newspapers and other forms of media are aiming to present content as cost effectively as possible, this arrangement is one that can be advantageous for all involved parties.
For example, an accounting firm that is looking to market itself through article marketing may use an article like “The top 5 ways to avoid an audit”, offering this article to the local newspapers and other print forms weeks before tax season. Not only is the accounting firm providing useful information, but they are also getting their name out there when it is most important for them to do so. On that same vein of thinking, a roofing company can offer a concise article about “avoiding ice damage on your roof this year” right before the winter season begins to get some free publicity just before the busy season begins.
Article marketing has moved into the internet world as well, ever since e-commerce and online marketing became vital for the success of businesses with web presences. Online article marketing provides publishers with free content while giving free advertising to advertisers and companies. Websites that allow articles to be posted are called article directories. Article directories make their income through advertising on their website, which is why business owners and other advertisers can post their articles for free. Because the article directory sites have significant search engine popularity based on the number of articles that are posted, advertisers can take advantage of that popularity and gain some of their own popularity through posting articles.
Article marketing online has additional dimensions beyond regular print marketing with articles, including the use of particular keywords and niches for search engine optimization. Using informative content, authors are able to reach their target audiences by catering to a group of readers that is already clearly interested. Many online marketers have enjoyed such success through this means of marketing that they have published hundreds if not thousands of articles.